WPP Media CEO reveals how India's 1.4 billion consumers could transform advertising
Key Points
- WPP Media's rebranding goes beyond a logo change, consolidat...
When you rebrand a media giant in a country with more people than your smartphone has pixels, you better have a plan that goes beyond changing the logo. WPP Media (formerly GroupM) just pulled off exactly that kind of strategic makeover, and Prasanth Kumar, their CEO for South Asia, seems genuinely excited about what comes next.
The numbers tell a compelling story: India's 1.4 billion people aren't just sitting around waiting for the next Bollywood release. They're increasingly tech-savvy consumers who've made digital content their daily bread, creating what might be the world's most interest...
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