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UBL CEO predicts 6-7% sales surge as India's tax reforms reshape booze billions

Reading time: 2 min • Sep 14, 2025, 04:15 PM (UTC)

Key Points

  • Beer sales in India are projected to rise 6-7% thanks to GST...

Beer lovers might finally catch a break, but only if politicians can resist their favorite pastime: overtaxing everything that makes life enjoyable.

UBL's CEO dropped some refreshing news on September 14th, forecasting a 6-7% jump in sales volumes thanks to India's GST reforms. The catch? State governments need to resist the urge to slap on extra taxes when they realize their revenue coffers aren't as full as expected. It's like promising your friend a free drink, then charging them for the ice.

The optimism stems from reduced taxation potentially freeing up consumer wallets for social gathe...

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