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Suntory CEO demands BOJ rate hikes as yen crashes - what this means for your wallet

Reading time: 3 min • Jul 29, 2025, 08:16 PM (UTC)

Key Points

  • Suntory CEO Takeshi Niinami urges Japan's central bank to ra...

The CEO of a company famous for making whiskey just told Japan's central bank to stop acting like they're still hungover from 2008. Takeshi Niinami of Suntory Holdings stepped up to the microphone today and essentially said what every Japanese household has been screaming at their grocery receipts: the Bank of Japan needs to raise interest rates before the yen becomes as worthless as a participation trophy.

Here's the deal that's got everyone's kimono in a twist: Japan's currency has been falling faster than a tourist's chopsticks at their first sushi dinner. When your money loses value, ever...

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