Indian jewelry buyers just shifted $2.4 billion toward "affordable luxury" - here's why
Key Points
- Indian women shift from investing in single expensive jewelr...
The Indian jewelry market just pulled off what might be the smoothest pivot since a point guard switching directions mid-court. Women across the country have collectively decided that dropping their entire savings on a single necklace isn't the power move it once was.
Instead, they're embracing "affordable luxury" - a term that sounds like an oxymoron but somehow makes perfect financial sense in 2025. Lab-grown diamonds now command $400 million of India's $6.2 billion diamond jewelry market, proving that consumers care more about sparkle than geological origin stories.
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