IKEA CEO reveals why kitchen studios inside Best Buy could transform retail investing
Key Points
- IKEA partners with Best Buy to set up kitchen planning studi...
IKEA just figured out something most retailers still haven't: why build expensive warehouses when you can rent a corner of someone else's success story?
The Swedish furniture giant announced yesterday it's setting up kitchen planning studios inside ten Best Buy locations across Florida and Texas. Think of it as IKEA's version of a pop-up shop, except instead of selling overpriced smoothies, they're helping you figure out where your dishwasher should go.
When Meatballs Meet Motherboards
This partnership makes more sense than you'd initially think. Best Buy customers already trust the ret...
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