Google's $264.6B Ad Empire Under Attack - What Judge's Decision Means for Your Portfolio
Key Points
- Google's 75.6% market share in advertising has led to a brea...
Google just learned that having 75.6% market share in anything makes you about as popular with regulators as a root canal with dentists. The tech giant's advertising empire, which raked in $264.6 billion last year, is now facing a breakup demand that could reshape how every digital ad dollar gets spent.
Judge Leonie Brinkema is currently deciding whether Google's Ad Exchange should go the way of Ma Bell, while Google's lawyers argue that dismantling their ad tech would be "radical and reckless." Translation: "Please don't touch our money printer."
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