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Financial advisor who pushed 1% Bitcoin allocation now says go 40% - here's why

Reading time: 3 min • Aug 2, 2025, 05:22 AM (UTC)

Key Points

  • Ric Edelman dramatically raised his Bitcoin investment recom...

Ric Edelman just pulled off the investment world's most dramatic U-turn since someone discovered leverage. The financial advisor who spent years preaching the gospel of "just put 1% in Bitcoin" woke up on August 1st and decided that number should actually be 40%. That's not a typo – he multiplied his recommendation by forty.

This isn't your typical "I changed my mind about pineapple on pizza" situation. Edelman founded Edelman Financial Engines, so when he speaks, people listen. And right now, he's essentially telling aggressive investors to bet nearly half their portfolio on digital magic in...

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