Cracker Barrel drops new logo after backlash - stock jumps as customers celebrate
Key Points
- Cracker Barrel's logo redesign caused a major backlash, lead...
When your company logo causes more drama than a reality TV show, you know something went terribly wrong. Cracker Barrel learned this lesson the hard way when their shiny new logo redesign lasted about as long as a New Year's resolution at a donut convention.
The restaurant chain, which has been serving comfort food and nostalgia since 1969, decided to ditch their beloved "Old Timer" logo in favor of something more modern. The backlash was swift and merciless - even former President Trump weighed in on the controversy. By August 2025, Cracker Barrel was waving the white flag and bringing back ...
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