American Eagle stock tumbles after Sydney Sweeney ad sparks eugenics backlash - here's what investors should know
Key Points
- American Eagle Outfitters' marketing blunder referencing eug...
American Eagle Outfitters just learned the hard way that casting a popular actress doesn't guarantee smooth sailing when your marketing department apparently skipped the "how not to accidentally reference eugenics" workshop.
The teen retailer's stock is now doing the financial equivalent of trying on jeans that looked great online but feel terrible in person - awkward, uncomfortable, and making everyone wonder what they were thinking.
When Marketing Meets Minefield
AEO launched its Sydney Sweeney campaign on July 23, 2025, and initially, investors were more excited than teenagers at a m...
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