Alipay+ CEO locks down 1.7 billion users with tennis partnership - here's the payoff
Key Points
- Alipay+ partners with the Laver Cup to tap into 1.7 billion ...
When Alipay+ announced their partnership with the Laver Cup on Tuesday, they weren't just serving up another sponsorship deal. They were positioning themselves to tap into 1.7 billion potential customers who might suddenly care about tennis payments. Because nothing says "I need seamless digital transactions" quite like watching Roger Federer's retirement event.
The strategic alliance, running through 2029, makes Alipay+ the Official Payment Partner of the tennis tournament. Think of it as Ant International's way of saying "we'll handle the money while you handle the backhands." The partnersh...
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