TikTok's Desert Dessert Triggers Global Pistachio Panic
Key Points
- A viral ASMR video of pistachio-knafeh stuffed chocolate bar...
Who knew that watching someone devour a chocolate bar could empty global pistachio reserves faster than squirrels preparing for winter? Dubai's latest viral sensation has traders going nuts - quite literally.
From ASMR to OMG
A simple ASMR video featuring Sarah Hamouda's pistachio-knafeh stuffed chocolate bars has racked up 60 million views since December 2023, proving that social media can make anything go viral - even nuts. The result? Pistachio prices have skyrocketed from $7.65 to $10.30 per pound, leaving commodity traders scratching their heads and dessert lovers clutching their wal...
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