State Street drops $4.7 trillion name after 30 years - here's why
Key Points
- State Street rebranded for the first time in 30 years, refle...
State Street just pulled off something rarer than a profitable day trader: changing their name for the first time in three decades. The $4.7 trillion asset management giant decided "Global Advisors" had to go, proving that even financial behemoths occasionally look in the mirror and think, "Maybe it's time for a change."
CEO Yie-Hsin Hung explained the rebrand represents their commitment to client relationships and innovation. Translation: they're trying really hard to stay relevant while their competitors eat their lunch money.
The Tale of Two Continents
Here's where things get interes...
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